Stereotypes Of The Virgin And The Vamp - 824 Words

Fox and Bailenson (2009) also mention that the stereotypes of the virgin and the vamp characters lead to Gick and Fiske s (1996) theory of benevolent and hostile sexism. Benevolent sexism is the belief that women are weak and in need of male protection and leadership. (Fox and Bailenson, 2009 in Gick and Fiske, 1996). On the other hand, hostile sexism, promoted by the vamp stereotype, entails antagonistic beliefs that women are domineering and try to control men sexually. (Fox and Bailenson, 2009 in Gick and Fiske, 1996). Many gender activists believe that this is one of the reasons why there aren t many female heroes since the birth of video games – because women are seen as mere sex objects and physically incapable. Moreover, a study by Eastin (2006) showed that when male and female players are playing as a male character, low levels of aggression were generated towards female agents. Although this doesn t show any signs of misogyny, it may still be sexism to some people. The same low levels of aggression were showed when the players played against female opponents controlled by both computer and human. This may be seen as benevolent sexism (Gick and Fiske, 1996) – some people in the modern society are influenced to think that women are physically incapable thus they do not need to be taken seriously (causing player to be less aggressive). Behm-Morawitz Mastro (2009) carried out a study on self-efficacy and received results that showed females whoseShow MoreRelatedThe Representation of Females in the Media Essay2715 Words   |  11 Pageshalf clad, half witted and needing to be rescued by quick thinking fully clothed men (Stereotypes, Adelson 1990). Women are most commonly portrayed as sexual objects and housewives; whose lives revolve around landing the right man. When women are in the news, their role is often trivialized. World leaders are described in terms of their hats or dress designers (Benedict, Virgin or Vamp, 1992). 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