Role of Social Media Before, During and After Emergencies Dissertation

Role of Social Media Before, During and After Emergencies - Dissertation Example Adequate preparedness has been important in mitigation of the destructive consequences of disasters. Social media has been used to share critical information and facilitate coordination between disaster response teams when other forms of communication are unavailable. Further, due to the universal communication capabilities of social media, it has been extensively used to aid recovery following a disaster, as it is possible to appeal to people all over the world to donate towards the cause through a brief social media campaign. As it is the case with other communication technologies, usage of social media tools in disaster management is not devoid of limitations. These limitations which are centered on technological, regulatory and reliability perspectives of communication lower the quality of information in the social media, thus rendering it ineffective for crisis management. The challenges can be overcome through the enhancement of technological and regulatory frameworks underlyin g social media. Social media should not be used as the alternative to traditional media but should rather be used as a complementary media to enhance the overall communication in the disaster management cycle.Recently, the world has witnessed the myriad chain of disasters. From Hurricane Katrina in the United States, deadly earthquake and Tsunami in Japan, Katrina in U.S, earthquake in Haiti, exceedingly cold winter in Europe, and terror bombings in various parts of the world. With the rise of disasters in the past few years, it can be expected that their frequency will increase in the future years, especially with respect to natural disasters that may not be averted(Keim, 2011). Due to the frequent disasters, there has been an increased need for communication as people seek to reach their families and friends in the crisis zone, and get information concerning shelter, food and accommodation and transport. Social media has been instrumental in the dissemination of information about these crises by allowing the sharing of information and calls for help.

Critically review the role of Resources Manager and assess the impact Essay - 1

Critically review the role of Resources Manager and assess the impact on our business plan - Essay Example For instance, it is the onus of the management to ensure that services are offered on demand. In this regard, there should be enough personnel, who will assist in the delivery of the various services. The internal environment should be co-ordinated and work in synergy in order to scale the heights of success in the business (Hair, Anderson, Tatham and Black, 2010, 34). In fact, the marketing team needs to perform an awareness campaign in order to sensitize people of the business existence. This initiative will draw many customers into the business. Market research is also a crucial part of succeeding in this business. This research will provide new insight into the business hence improvement in the day spa service delivery. The other role of the resource manager is to strive to attain maximum sales volume and continuous increase in the cash flow. Indeed, the revenue from the day spa business must surpass the costs incurred in delivery of the services. This will ensure that the business runs at a profit rather than on losses. Hofstede (2012, 45) asserts that the financial component is the other components in the balanced scorecard .The financing methods for the business include debt financing and equity financing. Feasible business proposals like Thai day spa can guarantee loan funds from lending institutions. Debt financing is the best source of financing a business given that the debt interest is tax deductible. In this regard, the debt reduces taxable income hence the entrepreneur earns tax savings. Furthermore, the debt financing is cheap compared to equity financing. According to Lengnick-Hall (2013, 67), equity financing is also a good source because there is no debt interest charged in order to b e guaranteed of the funds. However, the financiers of this financing must be privy to the insider information of the Thai day spa business. This is an important component of the business balanced

Pay Roll System Project Proposal Computer Science Essay

Pay Roll System Project Proposal Computer Science Essay Visual Basic was one of the first languages along with Paradox and Dbase designed to take advantage of GUI interfaces with visual programming in mind. We can build the menus, forms and reports of a program by visual drag and drop operations. Then complete the coding by filling in the skeleton programs developed during prototyping of the programs interface. Coding VB pioneered the use of standard 3rd party components such as VBX and now ActiveX. 6 8.2 Java 6 1 TITLE Payroll system 2 CUSTOMER SMITH News Agent, Watford. 3 BACKGROUND/OVERVIEW In Smith news agent, they are doing paper work calculation for employees monthly salary. And they are maintaining all employees details and salary details in paper works. They have to keep all details for long time for shop purpose. It takes long time to do all employees salary calculation. To solve the entire problem I decide to develop a system for payroll. All data are going to store in a database and all calculation is going to calculate by system. 4 MAIN FUNCTIONS OF THE SYSTEM In the system, Manager or Assistant Manager can login as an administrator. They can add employee details like First Name, Last Name, Address, Phone No, NI number, Bank Details, Tax Code, etc. For salary calculation they can enter employees working hours for that month. If they want they can add bonus also. Automatically the system will calculate the salary and it will generate the reports. Administrator can view and print the reports and details and if they want they can delete the employees details. 5 STATEMENT OF PROBLEM In Tax Code, there are two type of Tax Code in using. Those are: 5.1 Tax Codes end with a letter This Tax Code is made up of several numbers and a letter. This type of Tax Code is called Suffix codes. For example: 647L, 375K, etc (paypershop, nd). 5.2 Other Tax Codes This Tax Code has two letters. There is no Number or is the letter D followed by a Zero For example: BR, D0, and NT (direct, nd). In payment type, they are paying regular hours, bank holiday hours and holiday hours. They are not paying for sick hours. 6 SOLUTIONS FOR PROBLEM STATEMENT For Tax Code problem, I am going to use second type of Tax Code method (Other Tax Codes). For payment type problem, I am going to add a column called Pay Type. When they enter working hours they can select what type of working hours. For example: REG Regular BH Bank Holiday SICK Sickness Hours 7 AIMS AND OBJECTIVES 7.1 AIMS The main aim of the project is to develop a system to store employees all details and working hours. The system has to calculate the payment and tax. The system also generates the reports. 7.2 OBJECTIVES To understand the current system I went to Smith news agent (my customer) store and met the manager. I collected the details about how they are doing current salary calculation and how they are keeping are records. It is unstructured interviews. To study a similar system I went to Dowson house hotel and met the manager. I got some details about how their current system working, how they are calculating the payment and tax and how they are storing their employees detail. To study about Unified Modelling Language(UML) It is help to create the logical design of the System. For e.g. Activity diagram, Use case diagram, Class diagram. To study about programming languages Java, Visual Basic.Net To study database applications Oracle, Mysql Design the system Testing and implementation Test the system and make sure it works according to the customers requirements, which includes verification and validation. Install the developed system in store. And train the manager and assistant manager. Get feedback from the manager and assistant manager. Make any change if they want changes or new features. 8 Literature review 8.1 Visual Basic.Net Visual Basic was one of the first languages along with Paradox and Dbase designed to take advantage of GUI interfaces with visual programming in mind. We can build the menus, forms and reports of a program by visual drag and drop operations. Then complete the coding by filling in the skeleton programs developed during prototyping of the programs interface. Coding VB pioneered the use of standard 3rd party components such as VBX and now ActiveX. Now, VB.NET has many new and improved language features. The .NET framework comes with ADO.NET, which follows the disconnected paradigm, i.e. once the required records are fetched the connection no longer exists. Error handling has changed in VB.NET. A new Try-Catch-Finally block has been introduced to handle errors and exceptions as a unit, allowing appropriate action to be taken at the place the error occurred thus discouraging the use of ON ERROR GOTO statement. Security has become more robust in VB.NET. In addition to the role-based security in VB6, VB.NET comes with a new security model, Code Access security (David, Chittibabu 2004). 8.2 Java Java was designed to be easy to use. Therefore it is easy to write, compile, debug, and learn than other programming languages. Java is object-oriented because programming in Java is cantered on creating objects, manipulating objects, and making objects work together. This allows you to create modular programs and reusable code. One of the most significant advantages of Java is its ability to move easily from one computer system to another. The ability to run the same program on many different systems is crucial to World Wide Web software, and Java succeeds at this by being platform-independent at both the source and binary levels. Java is one of the first programming languages to consider security as part of its design. The Java language, compiler, interpreter, and runtime environment were each developed with security in mind. In Java, multithreaded programming has been smoothly integrated into it, while in other languages, operating system-specific procedures have to be called in order to enable multithreading. Multithreading is a necessity in visual and network programming (Herbert 2007). 8.3 My Front End GUI After a lot of research I was decided to use VB.Net for my front end GUI. There are some good features in VB.Net. For example, we can build the menus, forms and reports of a program by visual drag and drop operations. Then we have to complete the coding. Like these there are lot of features. Why I did not chose the java? There are lot drawbacks. Java language programs runs on a virtual machine. Therefore it runs slowly and it takes more memory-consuming. In java, No separation of specification from implementation and No preconditions and post conditions. And Exceptions not caught within a method must be declared as thrown by that method. The default look and feel of GUI applications written in Java using the Swing toolkit is very different from native applications. 8.4 ORACLE (PL/SQL) Oracle is the No 1 database and has the most advanced feature set. Oracle is made up of a set of processes running in our operating system. Oracle database system has the following properties: Atomicity: That is Results of a transactions execution are either all committed or all rolled back. Consistency: The database is transformed from one valid state to another valid state. Illegal transactions arent allowed and, if an integrity constraint cant be satisfied then the transaction is rolled back. Isolation: The results of a transaction are invisible to other transactions until the transaction is complete thus increasing the security on data. Durability: Once committed (completed), the results of a transaction are permanent and survive future system and media failures and thus ensuring maintenance and protection of data (Steven, Bill 2005). We are using PL/SQL (procedural SQL) language to use the Oracle. With PL/SQL, we can use SQL statements to manipulate Oracle data and flow-of-control statements to process the data. Moreover, we can declare constants and variables, define procedures and functions, and trap runtime errors. PL/SQL is a block-structured language. A PL/SQL block has three parts: a declarative part, an executable part, and an exception-handling part (In PL/SQL, a warning or error condition is called an exception). 8.5 MySQL MySQL is open source Relational DataBase Management System (RDBMS). It is using Structured Query Language (SQL). The Mysql has lot of advantages. It is available on many different operating systems. We can use in different platform. It is free to use for personal, private, or development use. It is using Indexes like primary key index and unique index to avoid duplicate row data. We have the opportunity to optimize searching against even large amounts of text located in any field indexed as such. 8.6 My Back End I decided to use Oracle (PL/SQL) to use back end. In oracle, lot of advantages are there. PL/SQL makes it easy to detect and process predefined and user-defined error conditions called exceptions. Anonymous PL/SQL blocks can be embedded in an Oracle Pre-compiler. And one of the main advantages is recent version (10g) oracle has the concept of Flashback technology. Flashback provides an Efficient recovery from human errors Faster database recovery Helps in simplifying the management and administration processes Why I was rejected the MySQL? There are some drawbacks. The indexes take up disk space. Normally the space usage is not significant, but because of creating index on every column in every possible combination, the index file would grow much more quickly than the data file. In the case when a table is of large table size, the index file could reach the operating systems maximum file size. The indexes slow down the speed of writing queries, such as INSERT, UPDATE and DELETE. Because MySQL has to internally maintain the pointers to the inserted rows in the actual data file.

Computers and Girlfriends :: Essays Papers

Computers and Girlfriends What is it about leading your troops to a bone crushing victory in Blizzard's latest real time strategy computer game, Starcraft, that gives you such a sense of accomplishment? How does playing a video game cause you to let the phone ring and be late for dinner with your significant other... How many fights have ensued when you claimed you were tired and are found lying, playing Starcraft into the wee hours of the night and not waking up till 4pm in the afternoon. Computers and games like Starcraft have taken the place of desperate ho's as the homewreakers of our time. In the past few years, the undeniable bond between males and their non-breathing companions, personal computers has strengthened 10 fold. With the booming popularity of the internet and increasing quality of games and entertainment offerings. Many guys are spending much more time on their computers... time that used to be quality time for the girlfriend. In fact, I bet if computers had nice bodies and breasts, we would n't even bother with girlfriends. The computer is the perfect companion... the computer is never mad at you, it always says what it means and it doesn't matter if they are in the mood or not... porn is available at the click of a mouse. What computers don't provide us with, is the ability to carry offspring, maybe somewhere down the line this will happen... but till then, I guess guys are stuck. :) So, how do we balance between girls and computers? How do we avoid getting in *censored* for getting that one last game of Starcraft in? Teach her how to play! Once she sees how fun it is, she'll be the one calling you on to battle.net for a quick 2v2 hunters game! Give her the inside scoop on how to play (except for your deepest secret strategies, or she might end up beating you one day and she'll dump you to find a better boyfriend that is better at Starcraft) and she'll be kicking newbie ass in no time. Another word of advice, is never let your girlfriend win. Or at least in an obvious manner, they hate this more than anything. Make it close. If you end up trying and getting massacred, simply play it off like you let them win. They will be pissed but it will save you some face and give you some time to improve your skillz.

Apa System

Referencing using the APA (American Psychological Association) style †¢ About this resource †¢ The APA style †¢ Part 1: In-text Citations †¢ Part 2: Collating a reference list †¢ A sample reference list in APA style †¢ Further reading †¢ Printable copy of this resource (75 KB) About this resource This resource explains some of the more common applications of the APA style. It is based on the Publication Manual of the American Psychological Association (6th ed. ) (2010), pp. 169–224.You should always check your unit guide and/or with academic staff (unit chair, lecturer or tutor) to make sure that this is the correct referencing style for your unit. You must reference all material you use from all sources and acknowledge your sources in the body of your paper each time you use a fact, a conclusion, an idea or a finding from someone's work. This establishes the authority of your work and acknowledges the researchers and writers you have drawn u pon in your paper. It is necessary to cite your sources each time you: †¢ reproduce an author's exact words (quote), that is, copy word for word directly from a text.A page number must be given. †¢ use your own wording (summarise or paraphrase) to explain or discuss what someone has said. You are encouraged to provide page numbers. If you copy an entire table, chart, diagram or graph or if you take only some of the data contained in such sources, you must provide a reference. Sources such as journals, books, encyclopedias, computer programs and software, information from the internet, reports, newspapers, interviews, radio and television must be cited in the body of your paper and detailed in a reference list at the end. Information from Deakin study guides and readers must also be acknowledged.The APA style The APA style of referencing consists of two elements: (1) in-text citations giving author, year and sometimes page number in the body of the paper (2) a reference lis t at the end of the paper providing the complete details for each in-text citation. Part 1 of this resource deals with in-text citations. Part 2 of this resource shows how to present the related reference list entries for the in-text citations. Part 1: In-text Citations One author When you refer to a single author, include the author's family name and year of publication, using one of the forms shown here.Clay (2003) argues that having a planned approach to writing essays can be of great benefit. or Essay writing can be made much more manageable if a planned approach is taken (Clay, 2003). For citing an author or authors more than once in any one paragraph, see instructions under Repeat citations of a study within one paragraph. Multiple authors For two authors, include the family name of both authors and year as required. According to Antonakos and Kazanis (2003) there are advantages to keeping design and research methods simple. or There are advantages to keeping design and resear ch methods simple (Antonakos & Kazanis, 2003).Use ‘and' when family names are outside parentheses; use ‘&' when family names are inside parentheses. In the case of three, four or five authors, cite all authors the first time, then in subsequent citations of this work use the family name of the first author plus ‘et al. ‘ and the year as required. Gagliardi, Frederickson and Shanley (2002) argue that in order to provide consistent care, healthcare professionals often face the dilemma of finding similarities in patient responses to illness while at the same time respecting the uniqueness of each individual patient.However, despite any apparent similarities in symptoms or limitations, Gagliardi et al. contend all patients should be treated differently. Furthermore, according to the Roy Adaptation Model (Roy & Andrews, 1999), nurses need to make comprehensive assessments of each patient. After the first citation of an author or authors in the narrative (i. e. the author's name does not appear in parentheses), you need cite only the family names/s in the same paragraph (i. e. no date required). For six or more authors use only the family name of the first author plus ‘et al. ‘ in all citations including the first. Use date as appropriate.Mahon et al. (1997) reviewed how nursing diagnosis content is presented in nursing textbooks. Repeat citations of a study within one paragraph In any one paragraph, if you cite an author/s more than once in the narrative (i. e. the author's name does not appear in parentheses), include family name/s and year the first time. In subsequent citations in the narrative in the same paragraph you need to cite only the family name/s, provided studies cannot be confused. According to Savage (2004) little attention has been given to the way a nurse might identify and †¦. Savage argues that in an environment of evidence-based practice †¦In discussing ways of researching emotion, Savage (2004) high lights the importance of†¦ When the name of the author/s and year are in parentheses in any one paragraph, the year is included in subsequent citations. Little attention has been given to the way a nurse might identify and †¦ (Savage, 2004). Savage (2004) argues that in an environment of evidence-based practice †¦ Secondary source Sometimes you read one author (secondary) who cites another (primary). In the example that follows, you have read Savage who referred to a publication by Lupton, but you did not read Lupton yourself.Lupton (as cited in Savage, 2004) distinguishes between â€Å"emotional labour† and â€Å"emotional work†. Note: The entry in the reference list is under Savage. Article or chapter in an edited book An edited book is one that consists of chapters or articles written by different authors. You need to acknowledge the author of the chapter or article you used. This author is cited in text (that is, in the body of the paper) in the same way as for one or more authors. In the example that follows, Naidoo has written a chapter in a book edited by Thorogood and Coombes. In the body of your assignment cite only Naidoo.Naidoo (2000) claims that risk factor simulation models†¦ Note: The entry in the reference list gives full details of the publication. Under the name of the author (Naidoo) you need to give the details of the chapter you read plus the details of the book. Group or organisation as author Where the author is a government agency, association, corporate body or the like, which has a familiar or easily understandable acronym, it is cited as follows: Obesity in Australian men and women increased during the 1980s (National Health and Medical Research Council [ NHMRC ], 1997). A single cause for obesity †¦Ã¢â‚¬ ¦. †¦. ( NHMRC , 1997). Note: The entry in the reference list is under National Health and Medical Research Council. No author name provided If no author is designated, cite the first few w ords of the title, and the year. Full title details are provided in the reference list entry. Studies suggest that many IVF couples would donate excess embryos to scientific research (â€Å"Embryo study,† 2004). Use double quotation marks around the title of an article or chapter. Use italics and no quotation marks in text for the title of a periodical, book, brochure or report with no author.Two or more publications by the same author in the same year If an author has published two or more works in the same year, a lower case letters a,b,c and so forth are used after the date to distinguish between them. Letters are assigned according to the alphabetical order of the title. According to McDonald (2007c) †¦ McDonald (2007a) first suggested †¦ However it has also been noted that †¦ (McDonald, 2007b). No year of publication provided If there no year is given for a source, use n. d. (which stands for no date) after the author's name. In a detailed analysis, Jones (n. . ) argues †¦ Personal communication Personal communications can include letters, emails, personal interviews, telephone conversations and the like. Cite personal communications in text only; they are not included in a reference list. J. Robinson (personal communication, May 11, 2010) indicated †¦ †¦ (L. Frazer, Manager, Heathville Community Centre, personal communication, June 4, 2009) Electronic sources The principles for in-text citation of print sources also apply to electronic sources. All electronic sources should therefore be cited according to the name of the author/s.As for print sources, cite by title if there is no author. Many online articles are pdf files, i. e. copies of print documents, so they usually indicate page numbers. Use these page numbers when you cite information from such sources. Some articles are not pdf files and do not have page numbers. In these cases use paragraph numbers, if these are provided. Smith (2003, para. 3) claims †¦ If paragraph numbers are not provided and the document includes headings, use these headings and count the number of paragraphs. Smith (2003, Conclusion section, para. 3) claims †¦ QuotesShort quotes (fewer than 40 words) should run on as part of your sentence with double quotation marks to signal where the quote starts and finishes. The page where the quote comes from must be included. Clay (2003) argues that students experience writer's block because â€Å"they have not given sufficient thought to reviewing course content and developing their ideas† (p. 47).. Alternatively, Students experience writer's block because â€Å"they have not given sufficient thought to reviewing course content and developing their ideas† (Clay, 2003, p. 47). Long quotes, known as ‘block quotes' (more than 40 words) should: †¢ start on a new line be indented about 5 spaces from the left hand margin †¢ be double spaced †¢ omit quotation marks. For example: An import ant stage in assignment writing is planning. Clay (2003) comments that: Some students are tempted to plunge into writing their assignment, beginning with the introduction but soon find that they experience â€Å"writer's block† and cannot decide what to write next. The problem occurs because they have not given sufficient thought to reviewing course content and developing their ideas about relating the theory to their practice. (p. 47) There are a variety of ways that students can plan †¦Part 2: Collating a reference list An important purpose of the reference list is to enable readers to locate sources. Therefore details must be correct and complete. Each in-text citation and the related reference list entry should be identical in spelling and year. A work is listed only once in the reference list, regardless of how many times it is cited in text. Works not cited in the text should not appear in the reference list. In compiling your APA reference list, you should: †¢ list references on a new page with a centred heading titled ‘References' †¢ include books, journal articles, online sources etc. n one alphabetical listing †¢ order entries alphabetically by family name of author/s †¢ list works with no author under the first significant word of the title †¢ indent second and subsequent lines of each entry (5-7 spaces) †¢ use double spacing. Some examples follow; others can be found at www. apastyle. org Note: The examples are separated and placed under subheadings here to show each form. In a reference list, however, they would be all together in alphabetical order with no subheadings. Book Author, A. , & Author, B. (year). Title of book. City: Publisher.Capitalise only the first letter of the first word of a book title and any proper nouns. The first letter of the sub-title (if any) is capitalised also. Example: Crawford, P. , Brown, B. , & Nolan, P. (1998). Communicating care: The language of nursing. Cheltenham: Stanley Thornes. Chapter or article in an edited book Author, A. , & Author, B. (year). Title of chapter. In C. Editor, & D. Editor (Eds. ), Title of book (pp. xx–xx). City: Publisher. Capitalise only the first letter of the first word of an article or chapter title, and any proper nouns. Example: Naidoo, B. (2000).Evaluating the use of public health risk factor simulation models. In M. Thorogood, & Y. Coombes (Eds. ), Evaluating health promotion: Practice and methods (pp. 99–109). Oxford: Oxford University Press. Book, online Author, A. , & Author, B. (year). Title of book. [details about   the format if available]. Retrieved from web address or doi If a digital object identifier [DOI] is provided then it should be given; if no DOI is available then the web address or uniform resource locator [URL], should be given. Date of retrieval is not required. Example: Munsterberg, H. (1916).The photoplay: A psychological study. Retrieved from http://www. gutenberg. org/files /15383/15383-8. txt Journal article Author, A. , & Author, B. (year). Title of article. Title of Journal, volume number(issue number), page numbers. †¢ The issue number should be indicated only if each issue of a journal begins on page 1. †¢ Capitalise only the first letter of the first word of an article title and subtitle, and any proper nouns. †¢ Capitalise the first letter of every main word in the journal title. †¢ Include a digital object identifier (DOI) if provided. Examples: Antonakos, C. L. , & Kazanis, A. S. (2003).Research process in the health sciences: A focus on methods. Research and Theory for Nursing Practice, 17, 257–264. Clay, G. (2003). Assignment writing skills. Nursing Standard, 17(20), 47–52. Journal article, online Author, A. (year). Title of article. Title of Journal, volume number (issue number), page numbers. doi or Retrieved from web address If a digital object identifier [DOI] is provided then it should be given; if no D OI is available then the home page web address of the journal, or uniform resource locator [URL], should be given. Date of retrieval is not required. Examples: Ekwall, A. , Gerdtz, M. Manias, E. (2008). The influence of patient acuity on satisfaction with emergency care: perspectives of family, friends and carers. Journal of Clinical Nursing, 17, 800–809. doi:10. 1111/j. 1365-2702. 2007. 02052. x Midford, R. (2005). Australia and alcohol: Living down the legend. Addiction, 100, 891–896. Retrieved from http://www. addictionjournal. org/ Newspaper article Author, A. (year, month day). Title of article. Title of Newspaper, p. x. Example: Wroe, D. (2004, June 24). Canberra enlists GPs in war on smoking. The Age, p. 3. Newspaper article, no author Title of article. (year, month day).Title of Newspaper, p. x. Example: Embryo study nod, OK say IVF couples. (2004, May 31). Herald Sun, p. 10. Newspaper article, online Author, A. (year, month day). Title of article. Title of New spaper. Retrieved from home page web address Example: Nader, C. (2009, June 19). Mental health issues soar among children. The Age. Retrieved from http://www. theage. com. au/ Group or organisation as author Organisation Name. (Year). Details of the work as appropriate to its form. When the author and publisher are the same, use the word Author as the name of the publisher. Example: Australian Bureau of Statistics. 2007). Migration Australia, 2005-06 (Cat. No. 3412. 0). Canberra:Author. Retrieved from http://www. ausstats. abs. gov. au/ausstats /subscriber. nsf/0/E0A79B147EA8E0B5CA2572AC001813E8/$File/34120_2005-06. pdf Up to seven authors Author, A. , Author, B. , Author, C. , Author, D. , Author, E. , Author, F. , & Author, G. (year). Details of the work as appropriate to its form. Provide family names and initials of all authors. Eight or more authors Author, A. , Author, B. , Author, C. , Author, D. , Author, E. , Author, F. , †¦ & Author, M. (year). Details of the work as appropriate to its form.Provide family names and initials of the first six authors followed by three ellipses points and the last author's family name and initial. Web page Author, A. , (year). Title of page. Retrieved Month, day, year from web address The title of a web page is not italicised. Retrieval date is given if it is believed the information could change over time. Example: Diabetes Australia. (2010). Gestational diabetes. Retrieved July 22, 2010 from http://www. diabetesaustralia. com. au/Understanding-Diabetes/What-is-Diabetes /Gestational-Diabetes-/ A sample reference list in APA style References Antonakos, C.L. , & Kazanis, A. S. (2003). Research process in the health sciences: A focus on methods. Research and Theory for Nursing Practice, 17, 257–264. Australian Bureau of Statistics. (2007). Migration Australia, 2005-06 (Cat. No. 3412. 0). Canberra: Author. Retrieved from http://www. ausstats. abs. gov. au/ausstats/subscriber. nsf /0/E0A79B147EA8E0B5CA2572AC0018 13E8/$File/34120_2005-06. pdf Clay, G. (2003). Assignment writing skills. Nursing Standard, 17(20), 47–52. Crawford, P. , Brown, B. , & Nolan, P. (1998). Communicating care: The language of nursing. Cheltenham: StanleyThornes. Diabetes Australia. 2010). Gestational diabetes. Retrieved July 22, 2010 from http://www. diabetesaustralia. com. au/Understanding-Diabetes/What-is-Diabetes /Gestational-Diabetes-/ Ekwall, A. , Gerdtz, M. & Manias, E. (2008). The influence of patient acuity on satisfaction with emergency care:perspectives of family, friends and carers. Journal of Clinical Nursing, 17, 800–809. doi:10. 1111/j. 1365-2702. 2007. 02052. x Embryo study nod, OK say IVF couples. (2004, May 31). Herald Sun, p. 10. Midford, R. (2005). Australia and alcohol: Living down the legend. Addiction, 100, 891-896. Retrieved from http://www. ddictionjournal. org/ Munsterberg, H. (1916). The photoplay: A psychological study. Retrieved from http://www. gutenberg. org/files/15383/1538 3-8. txt Nader, C. (2009, June 19). Mental health issues soar among children. The Age. Retrieved from http://www. theage. com. au/ Naidoo, B. (2000). Evaluating the use of public health risk factor simulation models. In M. Thorogood & Y. Coombes (Eds. ), Evaluating health promotion: Practice and methods (pp. 99–109). Oxford: Oxford University Press. Northern Territory Department of Justice. (2007). Step forward: Getting help about sexual violence.Retrieved from http://www. nt. gov. au/justice/documents/stepforward. pdf Wroe, D. (2004, June 24). Canberra enlists GPs in war on smoking. The Age, p. 3. Further reading Details of all referencing styles used at Deakin can be accessed at www. deakin. edu. au/referencing and in printed form from the Division of Student Life. Burton L. J. (2010). An interactive approach to writing essays and research reports in Psychology (3rd ed. ). Milton, Qld: John Wiley & Sons. Publication manual of the American Psychological Association (6th ed. ). (2010). Washington, DC: American Psychological Association.

Coca-Cola Market Opportunity

The Coca-Cola Company has long been a worldwide business. The first soda fountain sales to Canada and Mexico were recorded in 1897 with the first international bottler established in Panama in 1906. Coca-Cola entered China in 1927 and the 100th country, Sierra Leone, in 1957. Today, the Coca-Cola Company is the largest beverage company with the most extensive distribution system in the world. In the first two decades of the twentieth century, the international growth of Coca-Cola had been rather haphazard. It began in 1900, when Charles Howard Candler, eldest son of Asa Candler, took a jug of syrup with him on vacation to England. A modest order for five gallons of syrup was mailed back to Atlanta. The same year, Coca-Cola travelled to Cuba and Puerto Rico, and it wasn't long before the international distribution of syrup began. Through the early 1900s, bottling operations were built in Cuba, Panama, Canada, Puerto Rico, the Philippines, and Guam (western Pacific island). In 1920, a bottling company began operating in France as the first bottler of Coca-Cola on the European continent. In 1926, Robert W. Woodruff, chief executive officer and chairman of the board, committed the company to organized international expansion by establishing the Foreign Department, which in 1930 became a subsidiary known as the Coca-Cola Export Corporation. By that time, the number of countries with bottling operations had almost quadrupled, and the company had initiated a partnership with the Olympic Games that transcended cultural boundaries. Coca-Cola and the Olympic Games began their association in the summer of 1928, when an American freighter arrived in Amsterdam carrying the United States Olympic team and 1,000 cases of Coca-Cola. Forty thousand spectators filled the stadium to witness two firsts: the first lighting of the Olympic flame and the first sale of Coke at an Olympiad. Dressed in caps and coats bearing the Coca-Cola trademark, vendors satisfied the fans' thirst, while outside the stadium, refreshment stands, cafes, restaurants, and small shops called ‘winkles' served Coke in bottles and from soda fountains. The company began a major push to establish bottling operations outside the USA. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, and South Africa. By the time the Second World War began, Coca-Cola was being bottled in forty-four countries, including those on both sides of the conflict. Far from devastating the business, the war simply presented a new set of challenges and opportunities for the entire Coca-Cola system. The entry of the United States into the war brought an order from Robert Woodruff in 1941 ‘to see that every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the Company. This effort to supply the armed forces with Coke was being launched when an urgent cablegram arrived from General Dwight Eisenhower's Allied Headquarters in North Africa. Dated 29 June 1943, it requested shipment of materials and equipment for ten bottling plants. Prefaced by the directive that the shipments were not to replace other military cargo, the cablegram also requested shipment of 3 million filled bottles of Coca-Cola, along with supplies for producing the same quantity twice monthly. Within six months, a company engineer had flown to Algiers and opened the first plant, the forerunner of sixty four bottling plants shipped abroad during the Second World War. The plants were set up as close as possible to combat areas in Europe and the Pacific. More than 5 billion bottles of Coke were consumed by military service personnel during the war, in addition to countless servings through dispensers and mobile, self-contained units in battle areas. But the presence of Coca-Cola did more than just lift the morale of the troops. In many areas, it gave local people their first taste of Coca-Cola. When peace returned, the Coca-Cola system was poised for unprecedented worldwide growth. From the mid-1940s until 1960, the number of countries with bottling operations nearly doubled. As the world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment. The Coca-Cola Company is now operating in more than 200 countries and producing nearly 400 brands; the Coca-Cola system has successfully applied a simple formula on a global scale: provide a moment of refreshment for a very small amount of money-a billion times a day. The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty consumers around the globe. 1. Trace the Internationalisation / Globalisation model of coco cola. 2. What were the Triggers & Motives for coco cola to global? 3. Why do you think coco cola was so successful despite the fact that ‘food & drinks’ preferences are highly local like in case of tea/ coffee?